How Doe Deere Changed The Makeup Game

How Doe Deere Changed The Makeup Game

Doe Deere is the CEO and founder of the makeup brand, Lime Crime. Lime Crime is the makeup brand for lovers of colors and unique products that also value cruelty free and vegan products. Doe Deere set out to create a makeup brand like no other and has dedicated her life to seeing that vision through.


Born in Russia and raised in New York City, Doe Deere had always lived a creative and bold life. In 2008, she took her love of colors and launched Lime Crime online, becoming one of the first women to successfully do so. Her desire to create this makeup brand came when she was studying fashion. Doe Deere wanted to create makeup to go with her bold and colorful outfits, something she found hard to find in stores and online. It was there that her vision of Lime Crime started to take place, and in less than a year she began to make huge waves in the beauty industry.


After her videos of her using her products went viral online, Doe Deere’s one-of-a-kind makeup brand began to receive mass recognition. Since her childhood, Doe Deere has always been interested in fairytales and bright colors. Her brand blends these two interests together seamlessly with its unique colors, unicorn mascot, and imaginative products. Even the color of the brand, purple, is a representation of creativity. Doe Deere thought through every aspect of her makeup brand and made sure that each part represented her personality and vision.


Although her career had originally started out in the fashion industry, Doe Deere knew early on that she was meant to do more. Once she began to become creative with making her own makeup, she knew she had found her true passion. Not only was her passion for beauty clear to her but it was clear to everyone around her who began to recognize that she was creating products unlike any other beauty brand. Starting off in the fashion world helped her immensely in her journey in the beauty world, giving her the first hand experience and creating and understanding how to create things people want and need.


Doe Deere is the definition of creative. She blended her passions and interests and created a makeup brand that was completely unique. In only a year her brand began to take off and has not slowed down since. Doe Deere creates her products with one thing in mind, making people happy, and her bold and trendsetting makeup has done just that.


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