Luiz Carlos Trabuco And Bradesco Admirably Care For Their Customers

Luiz Carlos Trabuco And Bradesco Admirably Care For Their Customers

Luiz Carlos Trabuco has been the CEO of Bradesco since 2009 when he was appointed as the successor to Márcio Cypriano. They are one of Brazil’s largest private banks and they compete for market leadership with their considerable resources and abilities. Trabuco, as he is best known, fits in perfectly with Bradesco’s pattern of appointing top officials who represent continuity and renewal. His many decades with the bank has given him an intimate knowledge of Bradesco’s culture like few others.

When he began his tenure, the global economic situation was punctuated by a recession that touched all financial spheres. Additionally, Bradesco had recently lost market leadership to their rival Itaú Unibanco. Despite these difficulties and uncertainties facing financial institutions, Trabuco has led Bradesco to unprecedented levels of prosperity. Utilizing organic growth and strategic acquisitions Bradesco emerged from the global recession stronger and more competitive.

Luiz Carlos Trabuco started his career with Bradesco in 1969 when he was a clerk in his hometown of Marília. This is also the inaugural branch when the company was founded in 1943 by Amador Aguiar. For two years Trabuco gained valuable front line experience until he was transferred to the company headquarters in São Paulo. He has steadily grown in knowledge and ability ever since and served in other capacities along the way.

Trabuco undertook an academic path when he attended the University of São Paulo, where he graduated from the Faculty of Philosophy, Science, and Letters. His educational path helped him develop a strong learning capacity and he applied these techniques to rapidly absorb the principles of the financial and banking business. His success is a singular testament to his ability as most banking executives pursue economic or finance degrees.


He had a unique opportunity to lead the Marketing division of Bradesco and his time there helped groom him for bigger responsibilities down the road. While there, Trabuco initiated a significant reform when he established a publicity program for the bank. He instituted business relationships with financial reporters for the first time in Bradesco’s history. He displayed an ability to navigate the modern business culture and understood the importance of media communications. This helped increase Bradesco’s brand exposure and gave them a lift in the public consciousness.

Another noteworthy chapter in Luiz Carlos Trabuco’s business life is his remarkable leadership as the President of Bradesco’s insurance division. He substantially improved their profits and contributed a large chunk of the company’s bottom line performance. Top executives both within and without Bradesco made mention of his name for the CEO position. He was twice named as the Insurance Personality of the Year for his excellence in leadership.

One important goal that Bradesco strives for is market leadership and the attendant prestige that comes with it. They are a prominent name in the private sector of Brazilian banking and their reach is extensive in the industry. A major acquisition that Trabuco engineered was Bradesco’s purchase of the Brazilian branch of HSBC. It was the largest deal of its type in 2015 and it earned Trabuco a prestigious award. He was named the Entrepreneur of the Year in Finance by DINHEIRO and Bradesco received the equivalent of six years of organic growth with the purchase.

Another innovation that Trabuco accomplished as Bradesco’s CEO is the corporate university that he instituted. This was a leadership renewal initiative and was helpful in determining those who should be promoted and given a voice within the top leadership structure.

Luiz Carlos Trabuco is soft-spoken with a broad, engaging smile. He maintains a conservative approach to his wardrobe and eschews an ostentatious display of wealth and privilege. He is married with three children and has dedicated his working career to the success of Bradesco and its employees and customers.

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